Category: Business
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VC-backed LAP is Disrupting Germany’s Stale Coffee Game
If you believe the hype, LAP (Life Among People) may be about to disrupt Germany’s lacklustre coffee market. Like AirBnB or Uber, their goal is simple: to grow big and to grow fast. While they may operate in a very traditional market, they actually operate more like tech startups.
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Building From First Principles
What if we built a new business not by outsourcing our thinking to conventional wisdom, but by reasoning from first principles? We start by forgetting everything we think we know or that others have told us, break the problem down into its fundamentals, and rebuild a novel solution from the ground up.
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Building a Travel Company Without Social Media
To not exist on social media, particularly as a travel company would be to set yourself up for failure. But you know what? I just don’t buy it. Going forward, I’m going to build and grow a travel company without social media.
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My Build Strategy (So Far)
The past few months of building Beagle & Baobab have been a whirlwind. Thankfully, I married a patient woman. What started out in February 2025 as a simple idea to start a company focused on luxury travel to South Africa quickly hit a brick wall: What does that actually look like? How do I differentiate…
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Why I Started a Company
On the 22nd of April 2025 (exactly a month after my wedding), I incorporated my first company – Beagle & Baobab. But why start a company at all? It’s certainly a big decision, one that locks you in for 3 – 5 years of late nights and early mornings with no guarantee of success. Then…